Business Plans come in all different shapes and sizes. Some are written for development over a three or five year period, others are written in the moment as the entrepreneur grows. However the plan develops, one thing is for sure: showing up uniquely is what will get you the clients you crave every time.
At Novembers WBOC monthly meeting, Michelle Howe of Empath Evolution presented to thirty plus women with a question-driven workshop format that had them digging deep for unique answers that could not only help realign their business plan, but strengthen the backbone of their business while bringing eye-opening, lasting results. Some of the questions she provided asked:
What am I providing, solving, creating, teaching revealing?
What are my strengths?
When am I challenged?
What methods have consistently worked to gain clients? What has not worked for me?
According to Howe, powerful questions like these enable the entrepreneur to look deeply within so she may discover how far she is willing to go to strengthen her business.
“You do what your passionate about,” she said. “If your not enjoying it, it’s not going to work. Your customer will sense that.”
Passion is the backbone of what we develop. Uniqueness is what fuel’s that passion. For a prospective client, these qualities are what draw them to a business owner they know, like and trust. When we lack these particular qualities, there is no doubt that we may attract prospects that are the “wrong” prospects. In this, she added that our prized prospect, or ideal prospect, should be an ideal version of ourselves: If we are passionate and unique, we will bring forth passion and uniqueness.
A certified CPA, Howe also included questions that had attendees looking closely at their money story. By honing in on what expenses one incurs a month, as well as the dollar amount in sales, business owners and entrepreneurs can determine where adjustments need to be made. The gift in this, she said, is revised focus, initiative and clarity. By analyzing even the smallest of expenses, we can likely find holes or places where we can cut to save, or up level our strategy to bring in more cash and more clients. In the end, or business is supported by happy clients, a healthy bank account, and continued passion.
Michelle J. Howe of my Empath Evolution (http://www.empathevolution.com/) is a passionate intellectual and business professional. Michelle has extensive professional experience and knowledge as a certified public accountant, business plan coach, consultant and entrepreneurial trainer. She also has vast experience developing and presenting training programs specifically supporting entrepreneurs and business owners. Michelle has worked extensively with the WISE Women’s Business Center, the South Side Innovation Center, and other organizations.